Whisker by WildNest
Whisker by WildNest
TIMELINE
6 weeks
TIMELINE
6 weeks
PROJECT
Academic
Group
PROJECT
Academic
Group
Bachelor's
in Design
Bachelor's
in Design
BRIEFING
In pairs, students were challenged to develop a tool, understood as an
instrument or utensil used in an art or craft. The project allowed for three
possible approaches: redesigning an existing tool to improve its use,
designing an innovative tool for a new purpose, or redesigning the function
of an existing tool to perform a specific action through a new process.
ABOUT THE PROJECT
Whisker is a kitchen tool designed to bring families together through fun and
shared moments in the kitchen. Created for users of all ages, its intuitive and
lightweight design makes it a safer and more accessible alternative to electric
mixers, while its easy-to-clean wire structure makes it practical for everyday use.
Inspired by a tiger, Whisker’s playful aesthetic was designed to appeal to younger
users, while its overall concept aims to bring different generations closer together.
But Matilde and her colleague went beyond simply redesigning the tool.
They created a brand — WildNest — around it and proposed how the concept
could evolve into a wider range of kitchen tools.
So… what to expect from the brand?
WildNest is designed to expand the Whisker concept into a full line of kitchen tools.
The whisk’s handle becomes a universal handle onto which different tool heads
can be attached, such as a spatula or pastry brush, allowing the brand to grow
while maintaining a consistent visual language.
ABOUT THE PROJECT
Whisker is a kitchen tool designed to bring families together
through fun and shared moments in the kitchen. Created for
users of all ages, its intuitive and lightweight design makes it
a safer and more accessible alternative to electric mixers,
while its easy-to-clean wire structure makes it practical for
everyday use. Inspired by a tiger, Whisker’s playful aesthetic
was designed to appeal to younger users, while its overall
concept aims to bring different generations closer together.
But Matilde and her colleague went beyond simply
redesigning the tool. They created a brand — WildNest —
around it and proposed how the concept could evolve int
a wider range of kitchen tools.
So… what to expect from the brand?
WildNest is designed to expand the Whisker concept into a full
line of kitchen tools. The whisk’s handle becomes a universal
handle onto which different tool heads can be attached, such
as a spatula or pastry brush, allowing the brand to grow while
maintaining a consistent visual language.
MATILDE'S GOALS & CHALLENGES
Matilde’s goal was to convey the practicality of the product and how it
could evolve in the future. The toughest part was creating the model
and ensuring that it was functional and usable for testing.
MATILDE'S GOALS & CHALLENGES
Matilde’s goal was to convey the practicality of the product and how it
could evolve in the future. The toughest part was creating the model
and ensuring that it was functional and usable for testing.
MATILDE'S ROLE IN THE PROJECT
This was an IADE power duo project, so everything worked wonderfully.
Matilde and her colleague worked side by side throughout the entire
project. They both conducted research and market analysis and worked
together on the model. Matilde was mainly responsible for preparing their
oral presentation and was also the main speaker.
MATILDE'S ROLE IN THE PROJECT
This was an IADE power duo project, so everything worked wonderfully.
Matilde and her colleague worked side by side throughout the entire
project. They both conducted research and market analysis and worked
together on the model. Matilde was mainly responsible for preparing their
oral presentation and was also the main speaker.
ABOUT THE PROJECT
Whisker is a kitchen tool designed to bring families
together through fun and shared moments in the
kitchen. Created for users of all ages, its intuitive
and lightweight design makes it a safer and more
accessible alternative to electric mixers, while its
easy-to-clean wire structure makes it practical for
everyday use. Inspired by a tiger, Whisker’s playful
aesthetic was designed to appeal to younger users,
while its overall concept aims to bring different
generations closer together. But Matilde and her
colleague went beyond simply redesigning the tool.
They created a brand — WildNest — around it and
proposed how the concept could evolve into a wider
range of kitchen tools.
So… what to expect from the brand?
WildNest is designed to expand the Whisker concept
into a full line of kitchen tools. The whisk’s handle
becomes a universal handle onto which different tool
heads can be attached, such as a spatula or pastry
brush, allowing the brand to grow while maintaining a
consistent visual language.
MATILDE'S ROLE IN THE PROJECT
This was an IADE power duo project, so everything
worked wonderfully. Matilde and her colleague
worked side by side throughout the entire
project. They both conducted research and
market analysis and worked together on
the model. Matilde was mainly responsible for
preparing their oral presentation and was also
the main speaker.
MATILDE'S GOALS & CHALLENGES
Matilde’s goal was to convey the practicality
of the product and how it could evolve in
the future. The toughest part was creating the
model and ensuring that it was functional
and usable for testing.
BRIEFING
In pairs, students were challenged to develop
a tool, understood as an instrument or utensil used
in an art or craft. The project allowed for three
possible approaches: redesigning an existing tool to
improve its use, designing an innovative tool for a
new purpose, or redesigning the function of an existing
tool to perform a specific action through a new process.