Monte Selvagem
Monte Selvagem
TIMELINE
6 weeks
TIMELINE
6 weeks
PROJECT
Academic
Group
PROJECT
Academic
Group
PROJECT
Academic
Group
Bachelor's
in Design
Bachelor's
in Design
TOOLS
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
TOOLS
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
BRIEFING
Monte Selvagem partnered with IADE to challenge students to
develop a rebranding for the animal reserve. Working in groups,
students were asked to create a more modern visual identity
while keeping the brand’s existing symbol — the crocodile
as a core element of the identity.
ABOUT THE PROJECT
This project challenged Matilde and two classmates to develop a new visual identity
for Monte Selvagem. The proposed identity is built around a dynamic graphic
mark with three variations of the same symbol — the crocodile. This approach makes the
identity flexible and adaptable to different contexts, while creating harmony between the
elements and conveying a sense of movement. The project brought together creativity,
technique and a lot of fun, resulting in a playful and versatile visual identity for the brand.
ABOUT THE PROJECT
This project challenged Matilde and two classmates to
develop a new visual identity for Monte Selvagem.
The proposed identity is built around a dynamic graphic
mark with three variations of the same symbol — the crocodile.
This approach makes the identity flexible and adaptable
to different contexts, while creating harmony between the
elements and conveying a sense of movement. The project
brought together creativity, technique and a lot of fun,
resulting in a playful and versatile visual identity for the brand.
MATILDE'S GOALS & CHALLENGES
Since Matilde’s main role was to create the Brand Book, her goal was to make
sure the project respected all the guidelines and rules. A Brand Book is the essence
of a branding project: it is where you can find all the dos and don’ts. Having the
responsibility of defending and protecting the project was therefore a real challenge.
Another goal Matilde had throughout the whole project was to make sure every
member of the group was heard and that their opinions were taken into consideration.
She wanted to make sure the project did not feel divided between the three colleagues,
but instead worked as a cohesive whole, with every element connecting to the others.
MATILDE'S GOALS & CHALLENGES
Since Matilde’s main role was to create the Brand Book,
her goal was to make sure the project respected all
the guidelines and rules. A Brand Book is the essence
of a branding project: it is where you can find all the
dos and don’ts. Having the responsibility of defending
and protecting the project was therefore a real challenge.
Another goal Matilde had throughout the whole project
was to make sure every member of the group was heard
and that their opinions were taken into consideration.
She wanted to make sure the project did not feel divided
between the three colleagues, but instead worked as a
cohesive whole, with every element connecting to the others.
MATILDE'S ROLE IN THE PROJECT
The group worked very well together, so all the elements to be delivered
were checked by every member. However, Matilde was responsible for
the Brand Book of Monte Selvagem's new visual identity. It was entirely
created by her, and even though it is a more technical document,
she really enjoyed working on it. Matilde also worked on the visual identity,
communication materials and merchandise, with the support of her colleagues.
MATILDE'S ROLE IN THE PROJECT
The group worked very well together, so all the
elements to be delivered were checked by every member.
However, Matilde was responsible for the Brand Book of
Monte Selvagem's new visual identity. It was entirely
created by her, and even though it is a more technical
document, she really enjoyed working on it. Matilde also
worked on the visual identity, communication materials
and merchandise, with the support of her colleagues.
Hi! Matilde here :)
Between us, I would love to
create another Brand Book.
— Matilde
"
Why choose one when you can have three?
Why choose one when you can have three?
CLIENT
Monte Selvagem
CLIENT
Monte Selvagem
CLIENT
Monte Selvagem
ABOUT THE PROJECT
This project challenged Matilde and two
classmates to develop a new visual identity
for Monte Selvagem. The proposed identity
is built around a dynamic graphic mark
with three variations of the same symbol
— the crocodile. This approach makes the
identity flexible and adaptable to different
contexts, while creating harmony between the
elements and conveying a sense of movement.
The project brought together creativity, technique
and a lot of fun, resulting in a playful and versatile
visual identity for the brand.
MATILDE'S ROLE IN THE PROJECT
The group worked very well together,
so all the elements to be delivered were
checked by every member. However, Matilde
was responsible for the Brand Book of Monte
Selvagem's new visual identity. It was entirely
created by her, and even though it is a more
technical document, she really enjoyed working
on it. Matilde also worked on the visual identity,
communication materials and merchandise,
with the support of her colleagues.
Hi! Matilde here :)
Between us, I would love to
create another Brand Book.
— Matilde
"
MATILDE'S GOALS & CHALLENGES
Since Matilde’s main role was to create
the Brand Book, her goal was to make sure
the project respected all the guidelines and rules.
A Brand Book is the essence of a branding project:
it is where you can find all the dos and don’ts.
Having the responsibility of defending and
protecting the project was therefore a real challenge.
Another goal Matilde had throughout the whole
project was to make sure every member of the group
was heard and that their opinions were taken into
consideration. She wanted to make sure the project
did not feel divided between the three colleagues,
but instead worked as a cohesive whole, with
every element connecting to the others.
BRIEFING
Monte Selvagem partnered with IADE
to challenge students to develop a
rebranding for the animal reserve.
Working in groups, students were
asked to create a more modern visual
identity while keeping the brand’s
existing symbol — the crocodile as
a core element of the identity.
