Not much to see here, huh?
Sorry! It was the beginning
of my journey. I’ve improved
since then and can now
deliver a much better project.
But, either way, I still love this flyer!
— Matilde
"
Paula Scher
Paula Scher
TIMELINE
4 weeks
TIMELINE
4 weeks
PROJECT
Academic
Individual
PROJECT
Academic
Individual
Bachelor's
in Design
Bachelor's
in Design
TOOLS
Adobe InDesign
Adobe Illustrator
TOOLS
Adobe InDesign
Adobe Illustrator
BRIEFING
The project consists of creating a flyer for a hypothetical exhibition
at MAAT, dedicated to a designer selected from a given list. The exhibition
focused on the designer’s life and work, requiring students to conduct
in-depth research into their practice and visual language. The flyer had
to reflect the selected designer’s distinctive style while communicating
the exhibition’s concept and information effectively.
ABOUT THE PROJECT
This flyer flourishes in the face of a challenge to present a hypothetical
exhibition about the life and work of the designer Paula Scher.
Throughout the creative process of this flyer, Matilde immersed herself
in the world of Paula Scher - an American designer whose work straddles
the line between pop culture and fine art. Merging Scher’s style with
Matilde's was challenging, but with the right guidance and deep research,
she achieved a result where elements of Paula Scher’s work are easily
identifiable, alongside Matilde's personal touch.
It is a BOLD project - much like Scher’s work itself!
MATILDE'S GOALS & CHALLENGES
It was one of Matilde's first projects, so her main goal was to learn
and improve her design skills. As already mentioned, it was not
always easy to achieve a perfect balance between Matilde's
and Scher’s style. It was also the first time she had worked on this
type of project, so it took her a while to understand the folds of the
flyer and how they would impact its use.
aka
the first editorial
design project
aka
the first editorial
design project
aka
the first editorial
design project
Not much to see here, huh?
Sorry! It was the beginning
of my journey. I’ve improved
since then and can now
deliver a much better project.
But, either way, I still love this flyer!
— Matilde
"
BRIEFING
The project consists of creating a flyer for a
hypothetical exhibition at MAAT, dedicated to a
designer selected from a given list. The exhibition
focused on the designer’s life and work, requiring
students to conduct in-depth research into their
practice and visual language. The flyer had to
reflect the selected designer’s distinctive style
while communicating the exhibition’s concept
and information effectively.
ABOUT THE PROJECT
This flyer flourishes in the face of a challenge to present
a hypothetical exhibition about the life and work of the
designer Paula Scher. Throughout the creative process
of this flyer, Matilde immersed herself in the world of
Paula Scher - an American designer whose work straddles
the line between pop culture and fine art. Merging Scher’s
style with Matilde's was challenging, but with the right
guidance and deep research, she achieved a result where
elements of Paula Scher’s work are easily identifiable,
alongside Matilde's personal touch.
It is a BOLD project - much like Scher’s work itself!
MATILDE'S GOALS & CHALLENGES
It was one of Matilde's first projects, so her main goal
was to learn and improve her design skills. As already
mentioned, it was not always easy to achieve a perfect
balance between Matilde's and Scher’s style. It was also
the first time she had worked on this type of project,
so it took her a while to understand the folds of the flyer
and how they would impact its use.