Nuno Gama
e o Mundo da Moda
Nuno Gama
e o Mundo da Moda
TIMELINE
5 weeks
TIMELINE
5 weeks
PROJECT
Academic
Individual
PROJECT
Academic
Individual
Bachelor's
in Design
Bachelor's
in Design
TOOLS
Adobe InDesign
Adobe Illustrator
TOOLS
Adobe InDesign
Adobe Illustrator
BRIEFING
The project consisted of creating a 12-page magazine dedicated
to a Portuguese designer selected from a given list. The publication
was developed as a special edition of the Portuguese magazine Umbigo,
requiring students to follow and adapt its established visual identity and
editorial style. Alongside the design and layout, students were also required to
research the selected designer and write an original article about their work.
ABOUT THE PROJECT
What if Umbigo magazine dedicated an issue to Portuguese
fashion designer Nuno Gama? That was the challenge set as the final project
in Matilde's first year of the Bachelor’s in Design at IADE. The creative process
was centered around Gama’s Luzboa collection runway show, which
Matilde attended and where she could truly feel the designer’s essence
in person. That’s how this fictional issue of Umbigo magazine
was born. Being the editorial work, texts, and the article
“Nuno Gama e o Mundo da Moda” entirely Matilde's creation.
ABOUT THE PROJECT
What if Umbigo magazine dedicated an issue
to Portuguese fashion designer Nuno Gama?
That was the challenge set as the final project
in Matilde's first year of the Bachelor’s in Design
at IADE. The creative process was centered around
Gama’s Luzboa collection runway show, which Matilde
attended and where she could truly feel the designer’s
essence in person. That’s how this fictional issue of
Umbigo magazine was born. Being the editorial work,
texts, and the article “Nuno Gama e o Mundo da Moda”
entirely Matilde's creation.
MATILDE'S GOALS & CHALLENGES
Matilde's biggest challenge in this project was knowing when to stop
her ideas. The briefing stated that the magazine should consist of 12 pages;
well, hers ended up having 16 (she had to negotiate this with the professor).
Writing the article was also a challenge for the designer, but she
managed it quite well. She aimed to create an edition that felt true to her,
respecting the principles of editorial design while also following Umbigo
magazine's visual guidelines.
MATILDE'S GOALS & CHALLENGES
Matilde's biggest challenge in this project was knowing
when to stop her ideas. The briefing stated that the
magazine should consist of 12 pages; well, hers ended
up having 16 (she had to negotiate this with the professor).
Writing the article was also a challenge for the designer,
but she managed it quite well. She aimed to create an
edition that felt true to her, respecting the principles of
editorial design while also following Umbigo magazine's
visual guidelines.
BRIEFING
The project consisted of creating a 12-page
magazine dedicated to a Portuguese designer
selected from a given list. The publication
was developed as a special edition of the
Portuguese magazine Umbigo, requiring students
to follow and adapt its established visual identity
and editorial style. Alongside the design and layout,
students were also required to research the
selected designer and write an original article
about their work.
Fun fact: I shared this project
with the one and only Nuno Gama.
He loved it, and we bonded over it.
I got the chance to meet him,
and he has been part of my design
journey ever since.
— Matilde
Fun fact: I shared this project
with the one and only Nuno Gama.
He loved it, and we bonded over it.
I got the chance to meet him,
and he has been part of my design
journey ever since.
— Matilde
Fun fact: I shared this project
with the one and only Nuno Gama.
He loved it, and we bonded over it.
I got the chance to meet him,
and he has been part of my design
journey ever since.
— Matilde