Harry Styles
& the norms of masculinity
Harry Styles
& the norms of masculinity
TIMELINE
6 weeks
TIMELINE
6 weeks
PROJECT
Academic
Individual
PROJECT
Academic
Individual
Bachelor's
in Design
Bachelor's
in Design
TOOLS
Adobe InDesign
Cyanotype
TOOLS
Adobe InDesign
Cyanotype
BRIEFING
The Capstone Project is a final project that brings
together the knowledge, skills, and methods
developed throughout the degree. Students choose
a topic or problem to research and explore,
developing a visual design solution that reflects their
individual strengths, interests, and influences.
The project aims to become a flagship portfolio piece
and an opportunity to define their identity and
potential as designers.
BRIEFING
The Capstone Project is a final project that brings together the
knowledge, skills, and methods developed throughout the degree.
Students chose a topic or problem to research and explore,
developing a visual design solution that reflects their individual
strengths, interests, and influences. The project aims to become
a flagship portfolio piece and an opportunity to define their
identity and potential as designers.
How can norms of masculinity be
deconstructed through fashion?
How can norms of masculinity be
deconstructed through fashion?
ABOUT THE PROJECT
This project explores fashion as a tool for identity expression and a
way of questioning traditional norms of masculinity. Using Harry Styles
as a case study, it examines how his fashion choices challenge gender
conventions and contribute to redefining contemporary masculinity.
The visual concept follows an intimate and focused approach, combining
a clean layout, strong typographic hierarchy, bold lettering, and controlled
use of colour. These choices reflect Styles’ expressive aesthetic and his
continuous exploration of identity through image.
ABOUT THE PROJECT
This project explores fashion as a tool for identity
expression and a way of questioning traditional norms
of masculinity. Using Harry Styles as a case study, it examines
how his fashion choices challenge gender conventions
and contribute to redefining contemporary masculinity.
The visual concept follows an intimate and focused
approach, combining a clean layout, strong typographic
hierarchy, bold lettering, and controlled use of colour.
These choices reflect Styles’ expressive aesthetic and his
continuous exploration of identity through image.
MATILDE'S GOALS & CHALLENGES
Matilde's main goal was to challenge herself since it was her last
Bachelor's project! She wanted to explore a colourful palette
and experiment with it, making sure the colours did not repeat.
This was not always easy. She also wanted to challenge herself by
working with a smaller print format. Avoiding the use of black and
white presented another challenge, but ultimately resulted in a
successful visual outcome. The theme was chosen based
on Matilde’s personal interest, making the research and exploration
of the subject a particularly meaningful and enjoyable process.
Even though Matilde was very familiar with the theme, it was still
a challenge for her to write all the text for the book.
MATILDE'S GOALS WITH THE PROJECT
Matilde's main goal was to challenge herself since it
was her last Bachelor's project! She wanted to explore a
colourful palette and experiment with it, making sure the
colours did not repeat. This was not always easy.
She also wanted to challenge herself by working
with a smaller print format. Avoiding the use of black
and white presented another challenge, but ultimately
resulted in a successful visual outcome. The theme was
chosen based on Matilde’s personal interest, making the
research and exploration of the subject a particularly
meaningful and enjoyable process. Even though
Matilde was very familiar with the theme, it was still
a challenge for her to write all the text for the book.