Arte Urbana
[Urban Art]
Arte Urbana
[Urban Art]
TIMELINE
7 weeks
TIMELINE
7 weeks
PROJECT
Academic
Individual
PROJECT
Academic
Individual
Bachelor's
in Design
Bachelor's
in Design
TOOLS
Adobe InDesign
Adobe Illustrator
TOOLS
Adobe InDesign
Adobe Illustrator
ABOUT THE PROJECT
The concept of the brochure explores the work of six portuguese artists and
is based on creating a dynamic reading experience, much like urban art itself,
which challenges visual conventions and actively occupies space.
Through variations in page sizes, materials (such as tracing paper, cardstock,
and cut-outs), and a flexible page grid, it aims to establish a direct relationship
between the content and its medium. The graphic aesthetic is inspired by
urban rhythm, where each page offers a new visual entry point, as if the reader
were moving through streets of a city in constant transformation. I consider it
essential to showcase the potential of portuguese art and, therefore, the goal is
for the brochure to become an editorial experience that truly does justice to
Portuguese urban art.
ABOUT THE PROJECT
The concept of the brochure explores the work of six
portuguese artists and is based on creating a dynamic
reading experience, much like urban art itself, which
challenges visual conventions and actively occupies space.
Through variations in page sizes, materials (such as tracing
paper, cardstock, and cut-outs), and a flexible page grid,
it aims to establish a direct relationship between the content
and its medium. The graphic aesthetic is inspired by urban
rhythm, where each page offers a new visual entry point,
as if the reader were moving through streets of a city in
constant transformation. I consider it essential to showcase
the potential of portuguese art and, therefore, the goal
is for the brochure to become an editorial experience that
truly does justice to Portuguese urban art.
MATILDE'S GOALS & CHALLENGES
The goal was to be as creative as possible, doing justice to the artists!
However, this was the first time Matilde worked with pages of different
sizes, and understanding how to make them work together was a real
challenge throughout the project. She also wanted to make the
brochure feel almost like a catalogue, so she had to ensure that
the chapter dividers were carefully positioned.
MATILDE'S GOALS & CHALLENGES
The goal was to be as creative as possible, doing justice to the artists!
However, this was the first time Matilde worked with pages of different
sizes, and understanding how to make them work together was a real
challenge throughout the project. She also wanted to make the
brochure feel almost like a catalogue, so she had to ensure that
the chapter dividers were carefully positioned.
BRIEFING
The project consists of creating a brochure about urban art,
exploring different materials and page sizes. It focuses on
six national or international artists, with research and visual
content developed around their work. The brochure must
include 16 main pages, while additional pages and the
front and back covers are not included in the page count.
Different materials, such as cardstock and acetate, should be
incorporated to enhance the visual and material exploration.
MATILDE'S GOALS & CHALLENGES
The goal was to be as creative as possible,
doing justice to the artists! However, this was
the first time Matilde worked with pages of different
sizes, and understanding how to make them work
together was a real challenge throughout the project.
She also wanted to make the brochure feel
almost like a catalogue, so she had to ensure that
the chapter dividers were carefully positioned.
BRIEFING
The project consists of creating a brochure about
urban art, exploring different materials and
page sizes. It focuses on six national or international
artists, with research and visual content developed
around their work. The brochure must include 16
main pages, while additional pages and the
front and back covers are not included in the
page count. Different materials, such as cardstock
and acetate, should be incorporated to enhance
the visual and material exploration.
I chose to focus my brochure
exclusively on national artists
because I believe portuguese
urban art deserves to be more
recognisable worldwide.
— Matilde
"
I chose to focus my brochure
exclusively on national artists
because I believe portuguese
urban art deserves to be more
recognisable worldwide.
— Matilde
"